Take a look at this B2B white paper example focused on employee engagement. Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. Like the cover of a book, a captivating cover page will entice people to open it and read further.Īt first glance, your readers should have an idea of what the white paper will contain. Create an eye-catching white paper cover pageĭon’t underestimate the effectiveness of an eye-catching cover page. A white paper can also be used for marketing purposes and brand awareness. It’s a great document to showcase a company’s expertise in the field and to win over investors. Business white paper templateīusinesses write white papers for a number of reasons. Without further ado, let’s dive right in. No expensive agencies, complicated software, or design experience needed.ĬREATE A WHITE PAPER White paper examples we’ll cover (click to jump ahead): In this guide, you’ll learn how to create and write white papers that engage readers, impress clients, and generate sales leads. īut, what is a white paper and how do you make one that will drive results? Even if you fill your white paper with compelling content, a lackluster design may still hold you back. When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets. There’s a reason why white papers are considered a marketing staple.
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